We must get three calls a day from companies hoping we'll refinance our mortgage with them (we will not, thank you. Don't call again). And at least three or four "invitations" to take on a new credit card (which we're not interested in). But at least they get our names right. But imagine you're a US Army vet who gets a credit card offering addressed to "Palestinian Bomber
." You open it up and it's the same damned letter you've gotten a million times before, extolling the wonders of Chase's credit card services, and opening "Dear Palestinian Bomber." And when you call Chase to complain--vehemently, I'm hoping--and provide your ZIP code and invitation number, the cheery voice at the other end says "Yes, Mr. Bomber, how can we help you?"
Mr. Bomber's name is Sami Habbas, he's lived in the US since he was 3, and he is rightly appalled and hurt. Chase bought the name on a list from some other vendor, and is "regrets the error," as the newspapers say. An apology, contrition, and a year of finance-charge free credit card charges seem in order to me. At the least.