Imagine you're the author of a book and you see a TV ad which essentially says (to those who understand how the publishing industry works): hey, your book was a drug on the market. As well to say, hey, your book is going to be used to wrap fish! Big Lots! isn't to blame--they're selling books the same way they sell anything else: Hey, it's cheap, come buy it! The publishers really aren't to blame: they have inventory they want to sell, and this is a way to do that. But still: ouch.