In the late '80s a wonderful series of ads ran in the NY metropolitan area. They were for the NYNEX Yellow Pages, the tag line was "If it's out there, it's in here." Most of the ads, print and TV, both, were clever puns. The very best, The very best,
in my humble, was a spot with a squad of uniformed Marines doing a variety of moves: the funky chicken, moonwalk, even mirroring Jimi Hendrix burning his guitar at the Monterey. The pun: Rock Drills.
All this passed through my mind today when YG got her first electric guitar. It's a handsome object, shiny black, and came with an amp and carrying case. She immediately started wailing on it, playing her current favorite song ("Boulevard of Broken Dreams" by Cold Play) with frightening body English. It was cacaphonous and cute as hell.